Friday, March 14, 2008

Tele-facing To Raise Funds

Are you an NGO that wants to raise funds desparately and soon? Are you stuck without any seed capital?

Then you may have an answers in Tele-facing. Tele-facing is a novel approach that mixes telemarketing and pizza delivery to produce effective fundraising.

The global on-line resource on fundraising, SOFII (The Showcase for Fundraising Innovation and Inspiration) describes Tele-facing as "an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results. "


Tele-facing is “ ..innovative cutting-edge, direct marketing appeal”, according to Becky Slack, Editor, Professional Fundraising Magazine, UK. She describes Tele-facing very lucidly as 'fundraising by appointment' in December 2007 issue of the magazine.

Sean Triner, Co-founder of Pareto Fundraising, Australia, feels Tele-facing can be particularly suitable for smaller charities, with small constituencies that can be reached easily by the technique.

"UNICEF only started to fundraise from the Indian public and corporations in 2005. So far, it seems that the yields on investment from this form of pre-qualifying donors exceeds most other forms of direct marketing", says Scottland based international fundraising consultant and Asian markets expert Finlay Craig.

If you are really interested please click on the links below and download more information. The author will also like to thank the following resources that formed base of this post.

www.sofii.org/active%20site/Members%20area/EI31UNICEFtele.html

http://www.scottishconference.org.uk/presentations/Tue%201145%20Finly%20Craig%20v2.pdf

http://www.professionalfundraising.co.uk/PFDecSupp07.pdf

http://quess.com/pipermail/cati-21c_quess.com/2007-October/001652.html

1 comment:

  1. Tele-facing appears to be very promising, by all means!

    ReplyDelete