Thursday, June 12, 2008

Direct Tele-mail and Tele-facing

Couple of fundraising practioners in India have shared their experience on fundraising techniques unique to India. The entire article can be found on
http://www.resource-alliance.org/resources/enewsletter/587.asp

Having read this great piece I can't help calling one of the techniques "Direct Tele-mail". How about adding DTM to your century old DM led glossary. Don't confuse it for a gizmo that delivers a Direct Mail pack by telephone. It is much simpler, read the full article to discover.

The other technique of mixing telephone and face to face, many of us already call tele-facing. Enjoy reading.The link http://www.resource-alliance.org/resources/enewsletter/587.asp once again

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